Vidya Balan with Kismat ‘Promotion’

Celebrities promoting their upcoming projects are a common sight these days. Just before the release, all the lead actors get busy promoting their films whole heartedly. Interestingly, a similar sight was seen just before the release of LoveStory 2050 where Harman and Priyanka promoted their movie with every possible opportunity, resulting into a negative publicity. Be it good or bad, it is clear that promotions do affect the release of the film tremendously.

Similarly, one such face seen very often these days is of Vidya Balan publicising her much talked about film, Kismat Konnection with Shahid Kapur as the man in lead. The film has been in news for a long time now for various reasons, which surely can be considered as an unnecessary hype and over exposure getting undue importance. However, Vidya has a different take on all of this. She considers promotions to be a healthy way to get in touch with the fans and a wonderful medium of one- to- one communication with the audiences. Whatever it might be, promotions definitely generate curiosity among the audiences driving them to the cinema halls. Though, the after effects are not guaranteed.