CELEBRITY HUB

Aug 4, 2008

The United Kingdom accounts for 25% of a Bollywood film's


SCRIPTING SUCCESS STORIES
Bollywood stocks rule London Exchange

The United Kingdom accounts for 25% of a Bollywood film's total collections. Most A-list films have been routinely making it to the UK-Top 10 week after week. Naturally, the business sentiment on London Stock Exchange's AIM (Alternate Investment Market) has been pretty friendly towards Bollywood film companies.

Three Bollywood majors — Eros, UTV Motion Pictures and Indian Films — have had huge success in their initial run on AIM. And now many more Bollywood biggies are looking to raise funds through this route.

Business reports indicate that the Indian media & entertainment industry is growing at over 18% CAGR and is slated to cross $30 billion by 2012. Eros International chairman and CEO Kishore Lulla, whose firm was the first Bollywood film corporation to be launched on AIM, says his company realised the potential of the Indian media entertainment and film industry. ‘‘And we've reason to rejoice now,” he adds.
Lulla says: ‘‘AIM gave us increased financial strength, visibility and currency to achieve our objectives. And, we are humbled to be recognised as pioneers of elevating Indian cinema to new heights.”
Indian Films raised pound 55 million (Rs 495 crore) from AIM in the last year and within a year of operations, the company has returned pound 2.27 million gross profits on its investment of pound 36.31 million. Their releases like Jab We Met and Welcome were huge money-spinners and their next couple of releases — like Singh Is King and Ghajini — have also added to the company profile. Sandeep Bhargava of Indian Films says, ‘‘In the first year of our operations, we've been able to return healthy profits on our investments. Things are looking up for Bollywood at London's financial circles.”

Siddharth Roy Kapoor of UTV Motion Pictures, who has had a golden run in overseas distribution with films like Taare Zameen Par, Jodhaa Akbar, Race and Jaane Tu...Ya Jaane Na, says: ‘‘London, which is the hub of the world financial market, is emerging as one of the viable routes to raise money for Bollywood companies. Buoyed by positive results that Bollywood firms listed on AIM have shown, more Bollywood companies are encouraged to follow suit. When the investing community sees how Bollywood releases have been raking in big money in the UK market, their confidence is certainly boosted.'”

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