Loreal has certainly played safe post the controversy surrounding Sonam Kapoor’s canned visit to Cannes. The cosmetic giant has blamed the media saying Sonam’s certain comments were presented out of context and thus were misconstrued. One of the spokesperson on condition of anonymity revealed, “Right from the beginning it was clarified that Sonam will be the face of Loreal in India while Ash will be the international face. So there is no chance of Ash wanting Sonam to get out of the picture! Also Sonam was invited to Cannes initially but due to few of her statements which got mis-construed the company decided to not let her go as it could have escalated the matter. Ash-Sonam war is rubbish and the company is in fact looking forward to sending Sonam to Europe in near future to represent the brand.”
The May 16 th press release of Loreal, reads -
”We do not want to take part in or encourage any controversy involving our spokespeople. There were adverse reports in certain sections of media after some comments by Sonam Kapoor, which were presented out of context.
Following this, in order to avoid further escalation, we have advised Sonam not to go to Cannes as was planned earlier, bearing in mind that there would be more interesting opportunities for future appearances in Europe for her. L'Oreal is extremely mindful of protecting the image of its spokespeople, in the same way as it expects them to respect its own image. L'Oreal celebrates its 100th year of beauty this June and prides itself in the beauty and diversity of its spokespeople worldwide."
We wonder what Ash has to say on this....
The May 16 th press release of Loreal, reads -
”We do not want to take part in or encourage any controversy involving our spokespeople. There were adverse reports in certain sections of media after some comments by Sonam Kapoor, which were presented out of context.
Following this, in order to avoid further escalation, we have advised Sonam not to go to Cannes as was planned earlier, bearing in mind that there would be more interesting opportunities for future appearances in Europe for her. L'Oreal is extremely mindful of protecting the image of its spokespeople, in the same way as it expects them to respect its own image. L'Oreal celebrates its 100th year of beauty this June and prides itself in the beauty and diversity of its spokespeople worldwide."
We wonder what Ash has to say on this....
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